Ticket Prices To Remain Competitive Amid Covid-19 Recovery - Emirates

Emirates airline has said that its pricing policy will remain competitive as it gradually returns to levels of normality following the COVID-19-enforced grounding of most of its fleet for almost three months.

The International Air Transport Association (IATA) earlier predicted that airlines are in line to make a combined net loss of more than $84 billion this year in the wake of the pandemic crisis, the biggest in the industry's history.

However, Boutros Boutros, divisional senior vice president, corporate communications, marketing & brand, Emirates Group, told the recent Ai Everything conference in Dubai that the airline is currently focused on providing a service in the pandemic. 

He stated, “I can say our prices are very competitive. Obviously, you will realize that Emirates is not looking at this stage at making money. We are looking at providing a service, which started at the beginning of the pandemic with repatriation flights, we even brought people for free".
“Prices, of course, the market dictates the price, but of course the cost is much higher. With the restriction of travel across the globe which is still going on, it becomes very difficult to fill an aircraft.” He added.

The Dubai based carrier, which operates a fleet of 270 wide-bodied aircraft, halted operations in late March as part of global shutdowns to curb the spread of the deadly virus.

As a result, Emirates airline has cut a tenth of its workforce during the novel coronavirus pandemic in layoffs that could rise to 15 percent, or 9,000 jobs, president Sir Tim Clark said earlier in the month

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