The Tourism Authority of Thailand (TAT) has officially announced that Thailand Travel Mart Plus (TTM+) 2026 will be held from June 10th to 12th, 2026, in the dynamic province of Chon Buri. Hosted at the NICE Pattaya Convention and Exhibition Centre, this 23rd edition of Thailand’s flagship B2B travel event aims to redefine the nation’s tourism landscape under the visionary theme: "Healing is the New Luxury."
Key Highlights of TTM+ 2026
l Strategic
Venue: The move to Chon Buri (Pattaya) highlights
Thailand's "Eastern Seaboard" as a premier hub for business events
and high-end tourism investment.
l Global
Participation: The event expects to
welcome over 400 Thai sellers and 400 international buyers from more than 50
countries, facilitating upwards of 11,000 pre-scheduled business appointments.
l The
"New Thailand" Vision: TAT is shifting focus
from "volume to value," prioritizing high-quality travel experiences
that emphasize sustainability, safety, and deep cultural connection
Core Themes: Wellness and Experience
The 2026 event marks a significant pivot
toward experiential travel. Beyond the traditional sun-and-sea
attractions, TTM+ will spotlight:
1.
Wellness & Restoration:
Aligning with the "Healing is the New Luxury" campaign, the event
will promote wellness retreats, Thai traditional medicine, and holistic health
tourism.
2.
Cultural Immersion:
Buyers will explore Chon Buri’s local craftsmanship, traditional performances,
and "hidden gem" destinations that offer authentic Thai lifestyle
experiences.
3.
Sustainability:
A dedicated focus on eco-friendly tourism routes and carbon-neutral travel
options to appeal to the environmentally conscious global market.
Economic and Industry Impact
TAT Governor Thapanee Kiatphaibool
emphasized that TTM+ 2026 is designed to drive significant revenue across
Thailand’s entire supply chain. By showcasing both established hotspots and
emerging destinations, the event seeks to decentralize tourism flow, ensuring
that local communities across the country benefit from international travel
growth.
The program will also feature knowledge-sharing
forums addressing global trends, digital innovation in travel, and the
integration of "soft power" to maintain Thailand’s competitive edge
as a top-15 global tourism economy.
Date: June
10-12, 2026
Location: NICE Pattaya, Chon Buri
Focus: Wellness, Sustainability, Cultural Authenticity
Strategy: Value over Volume & New Thailand
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